Adidas confirmed their deal with West via a press release.
“For 2014, we welcome to the Adidas family one of the most influential cultural icons of this generation, Kanye West. Well known for breaking boundaries across music, film and design and partnering with our history in street wear culture and leading innovations in sport, we look forward to creating a new chapter. Details to follow.”
This deal was made possible because of business and creative differences with Nike. The company also dragged their feet and failed to give the G.O.O.D. Music CEO a release date for the Air Yeezy 2 sneakers he designed.
Nike made a late push to keep Kanye with the company, but by then it was too late. .
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Drake is now in business with arguably the greatest basketball player ever. The October's Very Own CEO has inked a deal with Team Jordan.
The rapper made the announcement last night during a concert in Portland.
Growing up, I’m sure we all idolized this guy. He goes by the name of Michael Jordan. So today I came to Portland, and I officially became inducted into the Team Jordan family. I feel like I’m at home right now.